Bodega Sale Blog

Tweet Caddy

Today, I have finally shipped my side project TweetCaddy.com in a single sentence; it’s the most advanced tweet scheduler. And I believe it’s going to send you new customers from Twitter.

This idea came from my past failed project Bodega Sale. I noticed some of the Bodega Sale users are very active on Twitter. These “users” are all Shopify store owners which by the way, they signed up but they did not actually use the app. So I observed, and one store in particular was handling customer service, sales inquiry and lead generation all through Twitter.

The store is in the beauty product niche and it was doing pretty good for an online store at that time. I realized then, that social networks are already playing an important role in internet marketing. Its already 2011 after all. Here are some of the techniques that I noticed they did:

1. They consistently made friends to their niche market.
2. They retweeted and mentioned interesting tweets from their community.
3. They handled customer support pretty well.

And so the next day, I tried to copy the marketing technique on what the online store was doing. But then I just got frustrated with the web interface. I tried the Mac Twitter app but it’s not very efficient marketing tool especially for finding potential customers.

The result, I got struck on this idea to make a simple, easy to use twitter marketing tool for not so techie users. And to enable them to sell easily their products through twitter.

So, I sat down a few days after work, and began experimenting with an RSS feed reader. I went and searched Filipino developers who blog and I put them together so their articles will be announced through the @FilipinoDevs twitter account.

That worked nicely at first, but finding more developers was a bit tricky. So I wrote a Twitter search function which you can search keywords based on tweets and a search function which shows all followers of a user. I named these Keyword and People Search.

For an example of People search: You’r selling shoes. Your customers would be all of the followers of @zappos.

An example of Keyword search: You’re selling slimming products, Search for people who tweeted “I want to diet.”

Did you get the idea?

Now why should you sell to twitter users? Because they are sneezers. They are young risk takers and willing to try and click on anything. They are very social and their profiles and tweets are mostly public.

A lot of things are planned in the future for Twitter Caddy so please stay in touch.

Thanks for reading, I hope you check out the app and I hope it brings you more customers.